Supporters Direct News – belatedly

Below is a copy of the August News Update from Supporters Direct:

Welcome to August’s SD News Update. Every month we bring you news from SD, the Trust Movement, from the governing bodies as well as other relevant news and information.
We hope you find it informative and useful, and we would encourage you to use the stories here in your own newsletters and websites where relevant.
If you want to know any more about any of the stories, we’ve included links to relevant websites below. You can always contact us at if you have a query about this service, a relevant press release or news story, or community project or activity you want us to know about or would like us to publicise.

SD News
SD Cup 2007
Saturday 4th August saw the Supporters Direct Cup shared between Enfield Town v Cambridge City in the SD Cup 2007, at Brimsdown Rovers FC.

The match was entertaining from the off, and with two second-half goals – City taking the lead through Neil Midgley, with Andy Edmunds equalising for Town late on.
The day commenced with a match between the Enfield Town and Cambridge City Junior Girls teams, which set the tone for the day with a 1-1 draw, and with a boy’s penalty shootout at half time, it was a day for everyone to share the spoils. The day highlighted the work that Enfield Town have done in establishing teams playing under the Town name with over 400 kids participating across the Borough of Enfield, and City’s aim of not just protecting, but growing the club as a community asset.
Meanwhile, the first BBC London Radio Non League show debate was held after the game, and you can hear it in full here:
The first show proper is on tonight from 9pm, and every week. If you’re not in London, you’re encouraged to take part, and you can listen to it on the web here too, and have your say, here:
For a full match report, see the September edition of the SD Magazine.

National Conference

This year’s National Conference will be in Manchester at the Gmex centre on Friday October 19th. We’ll have more details about speakers and sessions in the next news update, but keep the date in your diary.

In case you need to book travel to take advantage of advance purchase discounts, the conference will start at around 9.30am, and formally close at around 5pm. However, there will be a reception afterwards for networking, so you might want to arrange a later ticket!

Til I Die Book Project Launched

The ‘Til I Die series is a brand new collection of books that tells many stories supplied by the full spectrum of football supporters and custom made to suit clubs of all shapes and sizes. This unique project has already been a resounding success at West Bromwich Albion, Brentford, Watford, Crystal Palace and Queens Park Rangers, with many more clubs about to add their names to the list. The stories included are all supplied by the clubs’ die-hard supporters; some will make you laugh, others cry, but all will give readers an insight into what it really means to call yourself a football fan at each club and make fascinating reading no matter who you support: Real football stories told by real football fans.

The project has many potential benefits. As well as producing the book, it will create new relationships, encourage a sense of belonging to the club and its communities, promote the trust and also be a potential good revenue raiser for your trust.

If you are interested in finding out how your trust could get involved in an exciting book project of your own please contact Tom Hall on 020 72731657 or

Affinity Marketing

Following on from the feedback we received in response to the last new email, we’ve selected Easyfundraising as our affinity marketing partner.

Several trusts already use Easyfundraising and the money they have received from getting their members and other visitors to their sites to purchase goods is impressive. Those trusts also had good things to report about how the organisation helped them market the facility, as the more effort that gets put into marketing, the greater the returns to the Trust.

We were impressed with their desire to work with us and the returns they make to organisations who sign up with them seem to be the best on the market.

In order to sign up, use this link to set up your referral page:

From then on, you need to promote the scheme to your members, and encourage them to use the portal whenever they’re buying good online. Easyfundraising have an impressive range of suppliers, including all the internet’s top shopping sites, and high-street retailers.

Easyfundraising can also supply you with free bespoke banners that will take website visitors straight through to your trust’s referral page when they click on it from your site, which helps trusts market the facility. The more its marketed, the greater your returns.

Happy fundraising!

Time Banking Scotland launched

‘Time Banking Scotland’ – a partnership seeking to complement and strengthen traditional volunteering by breaking down the time barrier in order to reach out to those who don’t normally get involved – has been launched.

The scheme operates by awarding credits to individuals for the time spent volunteering which can be saved and exchanged for help from others when needed.

Many in the voluntary sector view this as an excellent way of contributing to active citizenship and social justice. Martin Simon, executive director of Time Banks UK said: “Time Banking is a new way of reciprocal volunteering based on people sharing their skills and their time to build their community.”

The model was introduced in the UK in 1998 and in Scotland there are currently 8 banks.

The Chief Executive of Volunteer Development Scotland, one of the supporters of the scheme, said: “As Scotland’s centre for excellence in volunteering development we provide an authoritative point of contact for all volunteering matters.

“We are therefore as keen to get as many people engaged as possible – more people means more time, which will ensure people and their communities benefit from greater diversity and the creation of new opportunities.”

With thanks to the Scottish Council for Voluntary Organisations. For more on this, go to

Football Fanatical Fundraiser

Grahame Lloyd is offering supporters’ trusts a fundraising opportunity. His widely acclaimed show – Football Fanatical: An A-Z of the Beautiful Game, is the freelance broadcaster and journalist’s brainchild. This mixed bag of commentary, quotation, poetry, prose and the occasional song – more-or-less 90 minutes long (depending on the amount of stoppage time added on for audience applause!) has received rave reviews across the country.

And it’s not just for the football fanatic either…

‘Football fans love it and non fans love it even more! ‘Hilarious from the kick off ’ – Newark Advertiser

Dependent on ticket sales of course, any trust who books the show can make money for themselves. If you need any more information, please contact Grahame Lloyd on: 029 2056 4988/07980 541899 or on

Kick It Out’s ‘One Game One Community’ Week of Action: 18th – 30th October

The week of action is an opportunity to use football to make a stand against racism and to celebrate the contributions of all communities towards kicking racism out of both football and society through a series of community activities.

This year Kick it Out hope to offer about 30 grants of up to £1,000 for events that raise awareness of this week and also highlight issues of racism, diversity and inclusion. There will also be a few grants of up to £2,000 available.

For further information visit or call a member of their staff on 020 76844884.

Supporters’ Trust News

Northampton raises the stakes

NTFC Supporters Ltd have made a payment to Northampton Town FC of £7500 which has secured a further 2410 Shares from the Club. These Shares are held on behalf of our Members.

The payment was made possible as a result of funds raised from Club 250, Trust Travel and recent Car Boot Sales. NTFC Supporters Ltd would like to thank everyone who has contributed to and helped raise these funds.

Since it’s formation in 1992 as Northampton Town Supporters Trust, payments to Northampton Town FC have been made to secure Shares as this not only helps strengthen the voice of our Elected Supporters Representative, Anthony Collett, on the Board of Northampton Town FC but means that our Members continue to hold a tangible stake in the Club we all support.

The latest payment will be used to support of the Youth Team and also cover part of the cost of the new Fixture Board.

For more information, go to

Industry News

SD singled out in European White Paper on Sport- European Governing Bodies call for ‘Firmer Conclusions’ in EU Sport White Paper

SD has been singled out for inclusion in the launch and documentation of EU White Paper on Sport. The main EU White Paper which is a shortened summary of the working documents makes reference to the governing bodies becoming more representative of all their stakeholder groups including supporters, which again was a direct result of SD’s intervention and lobbying. SD has also been singled out in the main working document for the European Commission setting out its implementation, background and context.

This is another significant step forward for the organisation to be recognised as a progressive force and a recommended means to encourage a greater degree of social dialogue between supporters and their clubs across Europe .

Meanwhile, UEFA and the worldwide governing bodies for ice hockey, basketball, handball, rugby and volleyball issued a joint statement calling for ‘firmer conclusions’ from the EU White Paper to aid sport’s future development.

In a joint statement, though the bodies welcomed the paper, they described the final version as ‘(unfortunately) a missed opportunity’

The statement went on to say; “As sports governing bodies, we are all committed to the protection of fair and open competition, to the promotion of player education and training, to the maintenance of competitive balance, and to the need to protect the integrity of our respective sports. These are all key features of the European sports model and we would like to see the European Commission work along side us to defend and nurture this model of sport – not just for the future development of sport but for the benefit of society as a whole.”

The bodies have committed to further involvement in the consultation process of the Paper, saying; ‘Looking forward however, we will continue to cooperate with the EU Member States, the European Parliament and the Commission, with particular attention to the appropriate inclusion of sport in the Reform Treaty.”

For more on this story, visit

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